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The Art of Voice Acting, 4th Edition by James Alburger

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1What Is Voice Acting?

We live in an age of information and communication. We are bombarded with messages of all types 24 hours a day. From 30-second commercials to hour-long infomercials; from documentary films, to video games; from telemarketing sales messages to corporate presentations; and thousands of others. Much of our time is spent assimilating and choosing to act—or not act—on the information we receive.

It is well-known among marketing and communications specialists that there are only two ways to communicate a message: intellectually and emotionally. Of these, the most effective is to connect on an emotional, often unconscious level. This involves drawing the listener (or viewer) into a story or creating a dramatic or emotional scene ...

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