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The Art of Voice Acting, 4th Edition by James Alburger

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15Imaging, Promo, Trailer

Voiceover for the broadcasting and film industries

Radio Imaging, Branding, Signature Voice

The term imaging refers to the niche area of voiceover work that specifically promotes a radio station’s sound or marketing image. The best imaging voice actors come from radio station production departments where they learn first-hand what station imaging is all about. An imaging production is usually fast-paced with lots of rapid-fire, short liners, station call letters, station slogan or USP, punchy music cues, catchy sound effects, and processed voice tracks that define a station’s “sound” within its format.

An imaging voice talent will be voicing a station’s IDs, promos, sweepers, and liners, and in some cases may even be ...

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