The Use of Positive Language with Stakeholders
9.1 The Importance of Words for Communication Purposes
Words are the materialisation or overt expression of people’s thoughts and emotions. Words are important in business conversations (and also in non-business ones) because they help people analyse, describe, and justify circumstances in specific ways. Words are like building blocks which sustain and strengthen relationships with others. Besides, words act like maps helping people navigate the circumstances affecting them.
■ Words are powerful attention-grabbing resources; they can emphasise or direct the attention to different aspects of specific situations. Words can be used to ask questions, to create possible scenarios and to draw ...
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