Chapter 2. The L-WAR and Soft Skills Mindset Using Innovative Tools to Become a Master of Business Seduction

I know how you're feeling right now. Your engines are revved and you want to burst from the starting line and race into the L-WAR and begin your 30-day journey to becoming a master seducer—someone regarded by business associates and colleagues alike as the ultimate influencer. You want to start your new life as a person who continually shapes and shifts the dynamics of your company and the direction of your chosen business. I understand your excitement. Still, I need you to hold steady on the brakes for a bit longer as I tell you about a crucial set of tools that are at your disposal. (The truth is they have always been at your disposal.) As you'll soon discover, these tools are manufactured out of common sense—but please don't be put off or alarmed by their simplicity. These tools will enable you to subtly influence, build trust, attract interest, and drive deals when used properly. These soft skills, as I refer to them, are the key components of strategic communications and the perfect complement to L-WAR. And as understated as their name (soft skills), don't be fooled—learning to use them effectively is often the difference between success and failure in the business world.

Soft skills encompass numerous areas of positive and strategic communication. These skills, when used properly, offer proof that you not just listen to the words that come out of someone's mouth, but ...

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