October 2009
Beginner
602 pages
19h 50m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 6. Developing an SEO-Friendly Website
In this chapter, we will examine the major elements of how to assess the search engine friendliness of your site. Having your site accessible to search engines enables search engines to discover what content is on your website. Then, when the search engines receive a search query, they can consider whether your content is a match for it.
As we discussed in the introduction to Chapter 2, search engine crawlers are basically software programs. This provides them with certain strengths and weaknesses. Publishers must adapt their websites to make the job of these software programs easier—in essence, leverage their strengths and make their weaknesses irrelevant. If you can do this, you will have taken a major step forward toward success with SEO.
Developing an SEO-friendly site architecture requires a significant amount of communication and planning due to the large number of factors that influence the ways a search engine sees your site, and the large number of ways in which a website can be put together, as there are hundreds (if not thousands) of tools that web developers can use to build a website, many of which were not initially designed with SEO in mind.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.