Skip to Main Content
The Art of SEO
book

The Art of SEO

by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
Beginner content levelBeginner
602 pages
19h 50m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO

Chapter 6. Developing an SEO-Friendly Website

In this chapter, we will examine the major elements of how to assess the search engine friendliness of your site. Having your site accessible to search engines enables search engines to discover what content is on your website. Then, when the search engines receive a search query, they can consider whether your content is a match for it.

As we discussed in the introduction to Chapter 2, search engine crawlers are basically software programs. This provides them with certain strengths and weaknesses. Publishers must adapt their websites to make the job of these software programs easier—in essence, leverage their strengths and make their weaknesses irrelevant. If you can do this, you will have taken a major step forward toward success with SEO.

Developing an SEO-friendly site architecture requires a significant amount of communication and planning due to the large number of factors that influence the ways a search engine sees your site, and the large number of ways in which a website can be put together, as there are hundreds (if not thousands) of tools that web developers can use to build a website, many of which were not initially designed with SEO in mind.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Art of SEO, 2nd Edition

The Art of SEO, 2nd Edition

Rand Fishkin, Eric Enge, Stephan Spencer, Jessie Stricchiola
The Art of SEO, 3rd Edition

The Art of SEO, 3rd Edition

Eric Enge, Stephan Spencer, Jessie Stricchiola
SEO Management

SEO Management

Véronique Duong

Publisher Resources

ISBN: 9780596809133Errata Page