October 2009
Beginner
602 pages
19h 50m
English
Content preview from The Art of SEOBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Optimizing Flash
As we referenced several times earlier in this chapter, Flash is popular on the Web, but each presents challenges to the search engines in terms of indexing the related content. This creates a gap between the user experience with a site and what the search engines can find on that site.
Flash
It used to be that search engines did not index Flash content at all. In June 2008, Google announced that it was offering improved indexing of this content (http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html). This announcement indicates that Google can index text content and find and follow links within Flash files. However, Google still cannot tell what is contained in images within the Flash file. Here are some reasons why Flash is still not fully SEO-friendly:
- Different content is not on different URLs
This is the same problem you encounter with AJAX-based pages. You could have unique frames, movies within movies, and so on that appear to be completely unique portions of the Flash site, yet there’s often no way to link to these individual elements.
- The breakdown of text is not clean
Google can index the output files in the SWF file to see words and phrases, but in Flash, a lot of your text is not inside clean
<h1>or<p>tags; it is jumbled up into half-phrases for graphical effects and will often be output in the incorrect order. Worse still are text effects that often require “breaking” words apart into individual letters to animate them.- Flash gets ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.