CHAPTER 1
FISHING IN SOCIAL PONDS
Using Social Media as a Prospecting Tool for Online Sales
Why should you care about using social media as a sales and marketing tool? There are actually 1.48 billion reasons, and the number is growing daily.
If you are part of an organization that wants to grow sales, then reaching new customers is critical to your success. That means social media will become increasingly important to you. Consider that there are currently over one billion people active on the top social networks.1 These networks include LinkedIn, Twitter, Facebook, and Google+. If you are able to make contact with even one-tenth of one percent ...
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