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CHAPTER 11

LINKEDIN

Turning Connections into Sales

As a sales professional, how big is your most extensive network of contacts? You may be used to having a rolodex (digital or otherwise) filled with many dozens of customers, vendors, prospects, and other contacts. But what if you could expand that network into the hundreds—or beyond? Social networking allows you to grow your network bigger and faster than any traditional method, and LinkedIn is leading the way for professionals worldwide.

Unlike other social media sites, LinkedIn came out of the gate targeting professionals, and establishing itself as a site for furthering your career as opposed ...

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