CHAPTER 14
THE RISE OF VISUAL CONTENT AND ITS INFLUENCE ON SALES
YouTube, Pinterest, Infographics, and More
A picture may be worth a thousand words, but in social media the use of visual content is priceless. Photos, videos, graphics, charts, animated GIFs (moving graphics), and more are all voraciously shared and consumed across social networking sites and blogs every minute of every day. There are entire social media platforms based almost exclusively on imagery, from YouTube and Instagram to Pinterest and SlideShare. Whether you are focused on B2C or B2B sales, including visual content in your social selling strategy is a necessity if you ...
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