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CHAPTER 15

SOCIAL SELLING TRENDS

Harnessing the Growth of Mobile Sales

When was the last time you checked your email on your smartphone? How long has it been since you used your mobile phone to send a text, look up directions, or check out online reviews of a new restaurant? How many times have you watched a video or downloaded a book on your iPad or other tablet? More than likely you do most, if not all of these activities, on a daily basis. That's because your mobile device stopped being just a phone a long time ago.

Consider that smartphone adoption has now exceeded 50 percent market penetration in the United States, with more than 125 million ...

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