CHAPTER 2
THE SOCIAL TRIANGLE OF ONLINE SALES SUCCESS
Bringing Together Social Marketing, Social Commerce, and Social Support
The on-again, off-again relationship between sales and marketing is not a new struggle. For most organizations, there is a continuous balancing act—sometimes an outright tug-of-war—that occurs between these two internal powerhouses when it comes to the customer acquisition strategy. It often results in a blame game that encompasses everything from the quality of marketing collateral and sales presentations to the effectiveness of callback strategies and lead-conversion rates.
Just when you were getting accustomed to this ...
Get The Art of Social Selling now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
