CHAPTER 3
SPEAKING A NEW LANGUAGE
The Ten Most Important Rules for Online Social Interactions
Finding and targeting prospects on social networks is new territory for everyone—salespeople and marketers alike. For some social media purists, the idea of anyone selling into or making money from social networks is offensive. Other social networking users don't really mind the concept of social selling, but they're still trying to figure out exactly what it means and how it impacts on them. For example, when is it okay for companies to reach out to them (as users), and when does it feel a bit too intrusive or commercial? Because the process of selling ...
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