CHAPTER 9
FREE AND NOT QUITE FREE
Determining Your Budget
Social media is free—for the most part. The fact that it costs nothing to participate has undeniably helped fuel the rapid growth of social networks, making it easy and affordable for people to congregate, network, and share. The zero-participation cost has encouraged a wider audience, from all corners of the world, to tweet, post, Like, connect, pin, and +1. If all of this is true, then why do you need a social media budget and how much is it going to cost you?
RECOGNIZING THE COST OF “FREE” AND INVESTING IN YOUR SUCCESS
When it comes to social selling there are lots of opportunities ...
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