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The Art of War for Small Business by Becky Sheetz-Runkle

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6

SUN TZU FOR CUSTOMERS ANDBUSINESS ALLIANCES

With the Internet connecting us all together, companies are becoming more and more transparent, whether they embrace it or are being dragged to interconnected utopia kicking and screaming. A single unhappy customer or disgruntled employee can share one bad experience with the world in about as much time as it took you to read this sentence. Their story, which may be true, false, or somewhere in between, can spread like wildfire via social networks.

The good news is that the reverse is true as well. A great experience with a company can be read by millions of people almost instantaneously.

Social media gives small businesses unprecedented power to understand and engage with customers and the rest of ...

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