The seventh chapter of Giles’s translation is titled “Maneuvering.” Huynh translates this chapter as “armed struggle” and Huang as “armed contention.” Our look at the key theme of maneuvering here will be a bit different. We’ll focus on adapting The Art of War’s teachings on planning movements, shifting position, and changing direction—all fundamental concepts for Sun Tzu. While critical elements of the so-titled chapter are included here, so too are elements of other chapters of The Art of War that illustrate how a small business should maneuver to seize and maintain the advantageous position.

Two essential maneuvering concepts discussed previously bear repeating. Keep your competitors moving, and divide them:

If he is taking ...

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