14
DECEPTION
Small businesses can leverage deception to confuse and disrupt their competitors. You can even allow the misperceptions of competitors to work against them and in your favor. You know that the current business cosmos offers unprecedented opportunity for forward-thinking start-ups and virtual businesses to create and shape a perception that allows them to survive and thrive among big business adversaries. Should small businesses puff up how they are perceived in order to look bigger than they are? Or should they fly under the radar until it’s time to leverage a well-timed assault? Or can the answer for your business be a combination of both?
My focus in this chapter is on ethical ways of leveraging deception, misinformation, and intelligence ...
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