Chapter 1Importance of a Meaningful Mission
Only when we truly love our work will we put in the time, and take the care, to do it to the best of our ability.
Mark McGuinness
1.1 Importance of a Business Mission
I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy.
Rabindranath Tagore
It is one of the most beautiful compensations of this life that you cannot sincerely try to help another without helping yourself.
Ralph Waldo Emerson
The terms “mission” and “purpose” will be used interchangeably. A mission is an organisation’s main reason for existence in the marketplace. A compelling purpose is one of the most relevant success factors for any organisation. ...
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