Chapter 5Love and Business Activities

DOI: 10.4324/9781003372684-7

There is something peculiar about human beings. We are loving animals. I know that we kill each other and do all these horrible things, but if you look at any story of corporate transformation where everything begins to go well, innovation appears, and people are happy to be there, you will see it is a story of love.

Humberto Maturana Romesin and Gerda Verden-Zoller

5.1 Main Meanings of Love

Listen, my friend. He who loves, understands.


In the world, the lack of love is observed through countless examples: terrorism, racism, human trafficking, wars, corruption, pollution, and other excruciating problems. In the business environment, companies with an unloving attitude ...

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