Chapter 7Loving Ways to Relate to Stakeholders

DOI: 10.4324/9781003372684-9

7.1 Generosity

7.1.1 Generosity, Abundance, and Stakeholders

Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love.

Lao Tzu

Generosity is a very important way to improve relationships with a company’s external and internal stakeholders. Some examples used in this chapter relate to specific stakeholders, but nonetheless, this powerful tool can be applicable to any stakeholder. The word “generosity” comes from the term “genere,” which has its origins in an old Latin term that means “beget,” “bring about,” or “produce.” Generosity is a valuable by-product of adopting a loving attitude towards others.

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