Chapter 9The Use of Positive Language with Stakeholders
9.1 The Importance of Words for Communication Purposes
Words are the materialisation or overt expression of people’s thoughts and emotions. Words are important in business conversations (and also in non-business ones) because they help people to analyse, describe, and justify circumstances in specific ways. Words are like building blocks which sustain and strengthen relationships with others. Besides, words act like maps helping people navigate the circumstances affecting them. Other important traits of words are:
Words are powerful attention-grabbing resources; they can emphasise or direct the attention to different aspects of specific situations. Words ...
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