Chapter 12Adopting a Loving Attitude towards Customers
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
Sam Walton, Founder of Wal-Mart Stores, Inc.
12.1 Love and Customers
Put service first, and money takes care of itself – always.
David Schwartz
Many decades ago, in a business meeting, a famous businessman, who preferred to remain anonymous, emphatically asserted, “Customers will wish you well as a company if you truly wish them well.” This simple but insightful idea is not commonly applied by many companies, not even those with extensive experience in the business arena. This valuable idea can be applied ...
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