September 2023
Beginner
773 pages
22h 54m
English
Content preview from The Art of SEO, 4th Edition
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CHAPTER FOUR
Your SEO Toolbox
Success in SEO is highly dependent on having the right tools. Before you can learn the tricks of the trade, you need to have the tools of the trade. The services and utilities covered in this chapter will enable you to analyze your site and identify technical or structural problems, discover the most cost-effective topics and keywords, compare your site’s performance to that of its top competitors, track incoming links, and measure visitor behavior. You’re probably already familiar with some of them, but we’re going to reintroduce them from an SEO perspective. These tools all have a variety of purposes and functions that are useful for SEO, but the common thread for most of them is their utility in keyword research, a topic that we cover in depth in Chapter 6.
The first and most important tool is a simple spreadsheet application to aggregate data from multiple sources, and to calculate the best opportunities. This is a requirement for maximum SEO productivity and efficiency.
Next, we’ll help you explore some options for technical SEO. It doesn’t make sense to optimize a site that isn’t being indexed properly. There are many technical utilities and site analysis features of larger SEO service packages that can help you solve technical site problems. Some are standalone (like Google Search Console), but every major SEO platform and most marketing services suites have their own site and page analysis features.
There are three data perspectives on website ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.