September 2023
Beginner
773 pages
22h 54m
English
Content preview from The Art of SEO, 4th Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER TEN
Auditing and Troubleshooting
Even if you have a mature SEO program, new challenges and/or opportunities can still arise. The reasons for this are many, including:
-
The technology you use to implement your site requires you to work around its limitations to properly support SEO.
-
Many (or most) of the people in your organization don’t understand how SEO works, or worse, don’t value SEO, leading to mistakes being made.
-
Google algorithm changes can create new opportunities or issues to address.
-
Your competition may invest heavily in SEO, resulting in new challenges to your organic search market share.
As a result, knowing how to conduct an SEO audit and being able to troubleshoot SEO problems are essential skills for any professional SEO.
SEO Auditing
There are many reasons why you may need to conduct an SEO audit. Perhaps you plan to perform one every quarter, or every six months. Perhaps a Google algorithm update impacted your site traffic. Or maybe you saw a drop in your organic search traffic in your analytics data. It could also be that you are proactively trying to find ways to better optimize your site in order to increase organic traffic market share.
Regardless of how you think of why you’re doing the audit, the underlying purpose of performing it comes down to finding ways to improve the SEO of your site and therefore increase the organic search traffic to the site. It’s good to keep that in mind throughout the entire process and to remind all impacted ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.