CONTENTS
Chapter 1: The Art of Being Unreasonable
Being Unreasonably Unreasonable
Discovering the Art of Unreason
Chapter 2: Why Not? The Powerful Question
“Why Not?” as the First Step to Success
Nothing Sets Me Off More Than Being Told I Can’t Do Something
“Why Not?” Should Be Something You Ask Every Day
Chapter 3: Forget Conventional Wisdom
Conventional Wisdom Strangles Innovation
Innovation Is a Permanent Revolution
Success Is a Starting Point, Not a Conclusion
Look Outside Your Personal and Professional Comfort Zone
Chapter 4: Do Your Homework No Matter How Much Time It Takes
Don’t Waste Time on Shortcuts—They’re Usually Dead Ends
Is Core Competency Just Another Term for Complacency?
Once You’ve Done Your Homework, Put in the Long Effort—It Will Pay Off in Unexpected Ways
Big Ideas Don’t Happen in a Moment
You Can’t Do It All Yourself, So Ask Questions and Delegate
Chapter 5: The Value of Being Second
Markets Evolve and First Movers Sometimes Can’t, or Won’t, Keep Up
First Movers Always Leave Some Room—You Just Need to Find It
Study a First Mover’s Failure for Clues to Success
Whether You’re the First Mover, the Second, or the Last—Just Keep Moving
Chapter 6: How to Work 24/7 and Still Get 8 Hours of Sleep
Work Doesn’t Have to Be Your Life, But Your Life Is Your Work
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