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The Art of the App Store: The Business of Apple Development
book

The Art of the App Store: The Business of Apple Development

by Tyson McCann
December 2011
Intermediate to advanced content levelIntermediate to advanced
304 pages
9h 15m
English
Wrox

Overview

A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share. . . to name a few.

Coverage includes:

  • Setting Your Goals, Costs, and Expectations

  • Researching the App Store Market

  • Knowing Your Customer

  • Plotting the Stages of Development

  • Guidelines and Expectations for Developing Your App

  • Creating Free and Freemium Apps

  • Creating Paid and Premium Apps

  • Adopting Apple's Approach

  • Riding the Social Networking Wave

  • Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

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Publisher Resources

ISBN: 9781118221129Purchase book