December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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MAKING DECISIONS BASED ON RESEARCH
If you're going to take the time and money to develop an app, you may as well make informed decisions to allow it the best chance to succeed. This section examines how to find key metrics that are available both in the App Store and via online resources, and then collecting and interpreting the data.
Although the statistics quoted earlier in this chapter provide a good overview, they are not anywhere close to being all-inclusive. Some meanings can be derived, however. So, before you get started with your research, here is a bit of analysis for the statistics presented earlier, as well as general things you can learn from them. Take these as rough guidelines, and feel free to be the exception to any of them:
- If you're doing a game, you will likely be charging the consumer less than any other type of app (free to $0.99 is the norm).
- iPad apps have a different price point, with users paying roughly 250 percent more per app than a paid iPhone app. Considering the ease with which a developer can port an app to iPad, it is usually worth the cost to deliver to both platforms.
- Price points of $3.99, $6.99, and $8.99 encompass a lower percentage of apps. So, if your app (after competitive research) can fit into one of these price points, it might help it stand out slightly easier. (“Archetype” was initially priced at $2.99.)
- Being in the top 100 to 200 apps gets an app on many more web lists, so aim for that.
- When doing competitive research on successful ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.