December 2011
Intermediate to advanced
304 pages
9h 15m
English
Content preview from The Art of the App Store: The Business of Apple DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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HOW TO SUCCEED WITH A FREE APP
When you're building a free app, consider how you plan to earn revenue, whether it's through the support of other apps from your company, support of your brand, via ads, or any combination of all three. In this section, you learn how to add required elements to turn your app into a revenue-generating machine, beginning with absolutely free apps.
Free Apps
From a business perspective, regardless of which revenue model you pursue, the key factor in a free app is user engagement. Engagement is an important term for any app or game on any platform, but is especially poignant with regard to free apps.
Engaging Your Users
Let's say you're supporting your app via ads. Every time your users use the app and come to one of your ad's landing spots, whether it's on the core gameplay screen or in between screens, one ad gets served. With high engagement (meaning that you have a base of users who frequently use the app on a regular basis), the ads are served that many more times.
When you combine high engagement with short session requirements (meaning that users aren't required to play for more than 5 minutes at a time), the formula becomes a winning combination. The ads are being served much more frequently.
Consider “Angry Birds” as an example. In between each loading screen, you have ads for other Rovio software, or supporting fan pages for the brand. Because each level takes from 30 seconds to 5 minutes to try, users are seeing a great number of ads.
The same ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.