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The Art of Membership: How to Attract, Retain and Cement Member Loyalty by Sheri Jacobs

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Chapter 2

Value Is in the Eye of the Beholder

I am a member of four professional associations. And I am not alone. According to the Pew Internet & American Life Project (Hampton, Goulet, Rainie, & Purcell, 2011), about three out of four Americans belong to at least one voluntary association; additionally, from the research I’ve conducted with more than thirty professional associations, I’ve discovered that most individuals belong to more than one association.

Like many of these members, I have limited availability to volunteer, contribute, speak, and participate in events. I am active in only two of the four associations I belong to. Although I realize there are many opportunities to increase my engagement by serving on a committee or attending ...

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