O'Reilly logo

The Art of Membership: How to Attract, Retain and Cement Member Loyalty by Sheri Jacobs

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9

Prove It!

A few years ago, I was invited to give a half-day marketing workshop for a state association located in Milwaukee, Wisconsin. The workshop had originally been scheduled to take place in Milwaukee, which, in addition to being the headquarters city, was home to many of the attendees. But the workshop had been moved to Wausau, a city situated in the northern half of Wisconsin a good three hours away from Milwaukee.

The original location was far more ideal for many attendees because of the close driving distance; they could even have returned to their offices in the afternoon. When the new location was announced, many of the attendees had to choose between arriving the night before, thus also incurring a hotel expense, or getting ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required