The Art of Opportunity

We wrote this book to answer the question: How can established companies create new growth strategies and businesses from within their organizations?

By looking at how successful companies addressed this question and overcame their growth challenges, we envisioned and framed an approach that reduces risk, delivers results faster, and has a higher likelihood of success. But our approach should not be misconstrued as a guaranteed method. Finding and seizing new growth opportunities is an art. And like any art, it requires personal dedication, professional rigor, and a passionate drive to succeed. Our experience has shown us that those who apply the strategic and visual thinking methods described in this book not only improve their chances of discovering growth opportunities, but also are in a better position to realize the kind of success experienced by today's most innovative companies.

In writing and designing The Art of Opportunity, we have applied many of the same processes and principles presented in the book to our own work. Our collaborative process was greatly accelerated by the same type of visual thinking activities and methods for identifying, designing, and launching opportunities. We have also applied a diverse team-based approach, with each author bringing a unique set of professional and cultural experiences to broaden our perspective not only on the subject matter, but also on the reader's journey. Finally, we have followed a system of active iteration, creating ...