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O'Reilly Platform
book
The Art of Digital Marketing
by
Ian Dodson
April 2016
Beginner to intermediate content level
Beginner to intermediate
400 pages
10h 46m
English
Wiley
Content preview from
The Art of Digital Marketing
Index
A
AAS (American Advertising Association)
A/B Testing
action-oriented verb
ad
animated leaderboard
banner
carousel
discovery
dynamic
filmstrip
half banner
in-app
in-tandem
interstitial
island
leaderboard
leaderboard banner
mobile banner
mobile video banner
roadblock
sky-scraper
smart app banner
smart banner
social Media Display
takeover
video
AdChoices
ad extensions
AdRoll
AdSense
Advertising Association (AAS)
advertising houses
advertising indicators, social media
AdWords
AdWords Account Access Levels
AdWords App Download Extension
Adwords Automatic payments
Adwords Campaign Architecture
Adwords Campaign Performance Report
Adwords Campaign setup
Adwords Campaigns tab
AdWords Click-to-Call Extension
Adwords Column Modification
Adwords Conversion tracking
Adwords conversion window
AdWords dashboard
Adwords delivery methods
Adwords dimensions tab
AdWords Display Planner
Adwords Home tab
AdWords interface
Adwords keyword ideas tab
Adwords Keyword Planner
AdWords Keyword Planner
Adwords languages
Adwords manual bidding
Adwords maximum bid
Adwords quality Score Column
AdWords Ranking Formula
Adwords shared library
Adwords Standard delivery
AdWords Tools Tab
agencies
aggregate retention
Airbnb
alt text
Amazon
American Advertising Association
Android
Android Marketplace
Angry Birds
Animoto
app
best
branded
free
hybrid
most popular
native
app activity reports
app development
Apple
Apple app review process
Apple iPad
Apple iPhone
Apple's iAd platform
Apple's iOS upgrades ...
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Publisher Resources
ISBN: 9781119265702
Purchase book