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The Art of Digital Marketing
book

The Art of Digital Marketing

by Ian Dodson
April 2016
Beginner to intermediate content levelBeginner to intermediate
400 pages
10h 46m
English
Wiley
Content preview from The Art of Digital Marketing

Index

A

  • AAS (American Advertising Association)
  • A/B Testing
  • action-oriented verb
  • ad
    • animated leaderboard
    • banner
    • carousel
    • discovery
    • dynamic
    • filmstrip
    • half banner
    • in-app
    • in-tandem
    • interstitial
    • island
    • leaderboard
    • leaderboard banner
    • mobile banner
    • mobile video banner
    • roadblock
    • sky-scraper
    • smart app banner
    • smart banner
    • social Media Display
    • takeover
    • video
  • AdChoices
  • ad extensions
  • AdRoll
  • AdSense
  • Advertising Association (AAS)
  • advertising houses
  • advertising indicators, social media
  • AdWords
  • AdWords Account Access Levels
  • AdWords App Download Extension
  • Adwords Automatic payments
  • Adwords Campaign Architecture
  • Adwords Campaign Performance Report
  • Adwords Campaign setup
  • Adwords Campaigns tab
  • AdWords Click-to-Call Extension
  • Adwords Column Modification
  • Adwords Conversion tracking
  • Adwords conversion window
  • AdWords dashboard
  • Adwords delivery methods
  • Adwords dimensions tab
  • AdWords Display Planner
  • Adwords Home tab
  • AdWords interface
  • Adwords keyword ideas tab
  • Adwords Keyword Planner
  • AdWords Keyword Planner
  • Adwords languages
  • Adwords manual bidding
  • Adwords maximum bid
  • Adwords quality Score Column
  • AdWords Ranking Formula
  • Adwords shared library
  • Adwords Standard delivery
  • AdWords Tools Tab
  • agencies
  • aggregate retention
  • Airbnb
  • alt text
  • Amazon
  • American Advertising Association
  • Android
  • Android Marketplace
  • Angry Birds
  • Animoto
  • app
    • best
    • branded
    • free
    • hybrid
    • most popular
    • native
  • app activity reports
  • app development
  • Apple
  • Apple app review process
  • Apple iPad
  • Apple iPhone
  • Apple's iAd platform
  • Apple's iOS upgrades ...
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Publisher Resources

ISBN: 9781119265702Purchase book