One secret of making a presentation memorable is to have a really strong key message. The key message will be something that stands out, yet is supported by the detail of your presentation.
Effective key messages tend to be:
Advertising is full of memorable key messages that fulfil those criteria:
When it fulfils these three criteria, the chances are that you will make your message stick successfully. Repetition of the key message in different ways is another method of getting it across. ...