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The Art of Business Communication by Graham Shaw

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10

Visual mapping

In this chapter we will look at using our drawings to explain whole topics in ways that are easy to absorb and remember. Specifically, we will look at creating visual maps to bring subjects to life and captivate your audience.

This is an excellent way for teams or individuals to share their ideas in engaging ways. The whiteboards and facilitation boards mentioned earlier are just brilliant for this. However, even a piece of flipchart paper stuck to the wall in landscape orientation will do just fine.

Here is an example of a visual map based on McCarthy’s four Ps of marketing.

Illustration

Just by looking at the example you will ...

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