O'Reilly logo

The Art of Type and Typography by Mary Jo Krysinski

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

09.

Page Elements and Specifications

Before a grid can be designed, you must consider the hierarchy of the text, such as the title, subtitle, text blocks, subheads, captions, and so on. In order to ensure that the reader will understand the text, the designer must understand it first, which leads to informed decisions about an order and hierarchy. Most times the text is provided to the designer with all of these elements marked by the editor: heads, subheads, text, captions, footnotes, running heads, or footlines.

Once an order has been established, the designer can begin to formulate the visual hierarchy using the following:

1.  Typeface choice

2.  Type size

3.  Spacing (paragraph indents, line spaces, etc.)

4.  Alignment

HEADS AND SUBHEADS ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required