Page Elements and Specifications
Before a grid can be designed, you must consider the hierarchy of the text, such as the title, subtitle, text blocks, subheads, captions, and so on. In order to ensure that the reader will understand the text, the designer must understand it first, which leads to informed decisions about an order and hierarchy. Most times the text is provided to the designer with all of these elements marked by the editor: heads, subheads, text, captions, footnotes, running heads, or footlines.
Once an order has been established, the designer can begin to formulate the visual hierarchy using the following:
1. Typeface choice
2. Type size
3. Spacing (paragraph indents, line spaces, etc.)
4. Alignment
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