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The Art of Short Form Content by Bryan Cook

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1Signal Through Noise:

The Concept

" One must know not only how to play well but also how to make oneself heard. A violin in the hand of the greatest master emits only a squeak if the hall is too big; there the master can be confused with any bungler.

Friedrich Nietzsche, Human, All Too Human

The universal human laws – need, love for the beloved, fear, hunger, periodic exaltation, the kindness that rises up naturally in the absence of hunger/fear/pain – are constant, predictable, reliable, universal, and are merely ornamented with the details of local culture. What a powerful thing to know: that one's own desires are mappable unto strangers.

George Saunders, The Braindead Megaphone "

Kids pick strange things to obsess over, and somehow, for ...

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