PART 3
The Visual Side of Editing
| CHAPTER | 9 |
Writing Headlines, Titles,Captions and Blurbs
GETTING PEOPLE TO READ
An axiom of the media industry is that to persuade people to read newspapers and magazines, listen to radio, watch television and surf the Web, you first must get their attention. Radio accomplishes this with sound, while television provides a compelling combination of sound and pictures. The print media and the Internet, on the other hand, rely primarily on still photographs and large type to accomplish the same end.
In this chapter, we review the importance of what print journalists call display type—headlines, titles and ...
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