O'Reilly logo

The Art of Editing in the Age of Convergence, 10th Edition by James, L. Pinson, Brian S. Brooks

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PART 3

The Visual Side of Editing

CHAPTER 9

Writing Headlines, Titles,Captions and Blurbs

 

image GETTING PEOPLE TO READ

An axiom of the media industry is that to persuade people to read newspapers and magazines, listen to radio, watch television and surf the Web, you first must get their attention. Radio accomplishes this with sound, while television provides a compelling combination of sound and pictures. The print media and the Internet, on the other hand, rely primarily on still photographs and large type to accomplish the same end.

In this chapter, we review the importance of what print journalists call display typeheadlines, titles and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required