The Art of SEO, 2nd Edition

SEO for Ideological Influence

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Politicians and political groups and individuals are the most likely employers of this tactic, but it can certainly be applied to any subject, from the theological to the technical or civic.

Here are some factors to think about when considering SEO for ideological influence:

When to employ SEO for ideological influence

Use it when you need to change minds or influence decisions/thinking around a subject—for example, a group of theoretical physicists attempting to get more of their peers to consider the possibility of alternative universes as a dark matter source.

Keyword targeting

It’s tough to say for certain, but if you’re engaging in these types of campaigns, you probably know the primary keywords you’re chasing and can use keyword research query expansion to find others.

Page and content creation/optimization

This is classic SEO, but with a twist. Since you’re engaging in ideological warfare in the SERPs, chances are you’ve got allies you can rally to the cause. Leverage your combined links and content to espouse your philosophical preferences.

Advanced Methods for Planning and Evaluation

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