March 2012
Beginner
713 pages
24h 48m
English
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SEO for Ideological Influence
For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Politicians and political groups and individuals are the most likely employers of this tactic, but it can certainly be applied to any subject, from the theological to the technical or civic.
Here are some factors to think about when considering SEO for ideological influence:
- When to employ SEO for ideological influence
Use it when you need to change minds or influence decisions/thinking around a subject—for example, a group of theoretical physicists attempting to get more of their peers to consider the possibility of alternative universes as a dark matter source.
- Keyword targeting
It’s tough to say for certain, but if you’re engaging in these types of campaigns, you probably know the primary keywords you’re chasing and can use keyword research query expansion to find others.
- Page and content creation/optimization
This is classic SEO, but with a twist. Since you’re engaging in ideological warfare in the SERPs, chances are you’ve got allies you can rally to the cause. Leverage your combined links and content to espouse your philosophical preferences.
Advanced Methods for Planning and Evaluation
There are many methodologies for business planning. One of the better-known ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.