March 2012
Beginner
713 pages
24h 48m
English
Content preview from The Art of SEO, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Assessing Historical Progress
Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffic. This difficulty only increases the importance of measuring progress and being accountable for results. This section will explore methods for measuring the results from your SEO efforts.
Maintain a Timeline of Site Changes
Keeping a log of changes to your site is absolutely recommended. If you’re not keeping a timeline (which could be as simple as an online spreadsheet or as complex as a professional project management visual flowchart), you will have a harder time executing your SEO plan and managing the overall SEO process. Sure, without one you can still gauge the immediate effects of content additions/revisions, link acquisitions, and development changes, but visibility into how technical modifications to the website might have altered the course of search traffic, whether positively or negatively, is obscured.
If you can’t map changes—both those intended to influence SEO and those for which SEO wasn’t even a consideration—you’ll be optimizing blind and could miss powerful signals that could help dictate your strategy going forward. You should track more than just site changes as well. External factors that can have a big impact on your SEO results include confirmed search engine algorithm updates, competitor news events ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.