March 2012
Beginner
713 pages
24h 48m
English
Content preview from The Art of SEO, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Other Third-Party Tools
Throughout this chapter, several third-party tools have been mentioned or recommended for analysis, research, and testing. This section introduces a few more that are worth mentioning.
SEO for Firefox
Aaron Wall of SEO Book created a useful data enhancement tool with the SEO for Firefox extension (http://tools.seobook.com/firefox/seo-for-firefox.html). When turned on, this tool provides extra data that can be populated automatically or on request from within the regular search results of Google, Yahoo!, and Bing. Some of the most popular data points this add-on provides for the URL or domain of each search result include: Google PageRank, site age, various backlink metrics, .edu and .gov link counts, bookmarking and social metrics (such as number of Digg votes), DMOZ listings, and additional reporting from other third-party tools.
UrlTrends
UrlTrends provides a monitoring dashboard that automatically tracks basic metrics for a site and offers a comparison against the entire list of domains being monitored by UrlTrends. In addition to link popularity, Google PageRank, and Alexa Rank, UrlTrends also records outgoing links, a snapshot of keyword rankings, and social bookmarking metrics. UrlTrends offers a free account that provides basic reporting for a limited number of domains.
SpyFu
SpyFu is primarily geared toward PPC advertisers, but it offers valuable keyword data for SEO professionals as well. There is a free version that provides valuable but limited data, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.