SEO Research and Analysis
SEO is rapidly evolving. Search engines are constantly changing their algorithms, and new media and technologies are being introduced to the Web on a regular basis. Staying current requires an ongoing commitment to research.
SEO Resources
One of the easiest ways to research what is happening in the world of SEO is to study the websites and periodicals that cover SEO in detail, but ongoing testing of SEO hypotheses should also play a role.
Websites
A large number of online sites cover the search marketing space. Here is a short list of some of the better-known ones:
Search Engine Land, owned and operated by Third Door Media
Search Engine Watch, owned and operated by Incisive Media
SEOmoz, owned and operated by SEOmoz
Each of these sites publishes columns on a daily basis, with Search Engine Land and Search Engine Watch publishing multiple posts every weekday. The columns are typically written by industry experts who have been chosen for their ability to communicate information of value to their reader bases. SEOmoz also provides a wide range of tools and resources for SEO practitioners.
Commentary from search engine employees
Search engine representatives sometimes actively participate in forums, or publish blog posts and/or videos designed for webmasters. The main blogs for each of the three major search engines at the time of this writing are:
The search engines use these blogs to communicate official ...
Get The Art of SEO, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
