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The Art of Business Value by Mark Schwartz

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7

The Delivery

I have never liked books that are very prescriptive. Sometimes the prescriptions strike me as obvious; sometimes they strike me as based on very limited data (“I did it this way a few times and it worked”); sometimes they are based on case studies that reflect a selection bias (“It works for all my clients, but my clients happen to be the ones who read my book and thought it applied well to them”); sometimes they feel like the author saw every example through the lens of his theory and therefore proceeds with a sort of confirmation bias. Prescriptions seem especially inappropriate in a book that promotes experimentation and makes ...

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