Skip to Main Content
The Art of SEO, 3rd Edition
book

The Art of SEO, 3rd Edition

by Eric Enge, Stephan Spencer, Jessie Stricchiola
August 2015
Beginner content levelBeginner
994 pages
27h 16m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO, 3rd Edition

CHAPTER THIRTEEN

SEO Education and Research

Learning everything you need to know about SEO in order to be effective today, and in the months and years to come, is a difficult process that is made even more challenging and complex by the constant evolution of web technologies, search engines, searcher behavior, and the landscape of the Web.

Fortunately, many resources that make the job easier are available online. Leading SEO pros regularly post their thoughts on social media, blogs, and forums, and many speak at various industry conferences. These platforms create numerous opportunities to interact with folks doing SEO at a high level, to learn from their experience, and to keep your optimization skills sharp and up to date.

In this chapter, we will talk about how you can leverage the many resources available to be more successful in your SEO efforts today and in the future.

SEO Research and Search Performance Analysis

It should be fairly evident to you at this stage that SEO is always evolving. Search engines are constantly changing their algorithms (Penguin, Panda, Hummingbird, oh my!), and new media and technologies are being introduced to the Web on a regular basis. Staying current requires an ongoing commitment to research, study, and participate in the process of SEO.

SEO Resources

One of the easiest ways to research what is happening in the world of SEO is to study the websites and periodicals that cover SEO in detail. Simultaneously, ongoing testing of your (and others’) ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Art of SEO, 2nd Edition

The Art of SEO, 2nd Edition

Rand Fishkin, Eric Enge, Stephan Spencer, Jessie Stricchiola
The Art of SEO, 4th Edition

The Art of SEO, 4th Edition

Eric Enge, Stephan Spencer, Jessie Stricchiola
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic
The Art of SEO

The Art of SEO

Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola

Publisher Resources

ISBN: 9781491903629Errata Page