7

THE DRAMATIC EXECUTIVE

Kyle, a creative executive for a small, up-and-coming marketing agency, was an innovative genius, and his clients adored him. Kyle cultivated and brought in interesting clients; his long-standing clients always wanted him personally on their account because of his ability to “disrupt the old model” and bring in cutting-edge ideas. However, he could be moody and adversarial with co-workers, and was noncompliant with routine administrative duties. Alice’s challenge was to encourage Kyle to be more of a team player without suppressing his creative brilliance.

KYLES MANAGER, PARI, HAD called Alice to see if she could help ...

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