WE HAVE REVIEWED NINE coaching engagements with very different people and situations. But why is coaching so effective? Why is it able to achieve such dramatic results in short periods of time? How are powerful people who are set in their ways able to adopt new, more positive ways of dealing with people and situations?

I believe there are four factors that make the coaching experience a powerful force for change: the will, the what, the how, and the who.

The Will

The first factor is motivation—the will to move ahead. The client needs to have a desire for positive change, although this desire may not always be present at the start ...

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