Chapter 1Why All the Fuss?
People would ratherdo business withpeople they like.
How did the business lunch become such a big deal? The politically incorrect three-martini lunch is a thing of the past, as is “power lunching.” Business lunches have evolved into a regular, acceptable part of business in the last 40 years. Money and careers can be made or lost because of relationships, and the ability to build strong relationships has become an important part of business. People prefer to do business with people they like. You can make yourself invaluable to your clients by making them feel special when you take them to lunch and treat them right. They will prefer to do business with you!
The fast pace of business leaves many executives tired and ...
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