CHAPTER FIVETell Your Story,Write YourPoem, SingYour Song

In the last chapter we focused on artistic resources or inputs that complement economic ones and enrich the standard elements of running a business. Emotion, imagination, artistic intelligence, and experience contribute significantly to carrying out regular business tasks. In this chapter we’re going to look at some specific ways to put these qualities into action. Our purpose is to be suggestive rather than complete, to show how real artistic acts can be applied to real business problems. We’ve chosen three artistic acts—storytelling, poetry, and song—that can be creatively applied in business settings.

Tell Your Story

When Louis Gerstner took over as CEO at IBM in the early 1990s, the ...

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