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The Art of Modern Sales Management: Driving Performance in a Connected World by Renie MacClay

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10

Strategic Storytelling for Sales Managers

Alfredo Castro

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As organizations become more geographically distributed and competition increases, the communication challenges that a global salesforce faces also increase. Sales managers need to find new ways communicate with their salesforce and their customers; storytelling is a very powerful way to do this. If used properly, it will differentiate your products and services from the rest.

Storytelling for Business?

During the weekly virtual team meeting, David, one of John’s sales team members, was ...

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