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The Art of Modern Sales Management: Driving Performance in a Connected World
book

The Art of Modern Sales Management: Driving Performance in a Connected World

by Renie MacClay
February 2014
Intermediate to advanced content levelIntermediate to advanced
208 pages
4h 18m
English
Association for Talent Development
Content preview from The Art of Modern Sales Management: Driving Performance in a Connected World

11

Social Media Marketing for Sales Managers

Glenn Raines

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The emergence of social media and social media networking in recent years is presenting sales managers with unprecedented opportunities to lower the cost of new customer acquisitions, retention, and loyalty. Furthermore, the technical functions behind social media marketing allows peers to share relevant and valuable content so your company benefits from being referred within already established trust relationships. This chapter will provide an overview of some of the basic principles, tactics, ...

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Publisher Resources

ISBN: 9781607283973