O'Reilly logo

The Art of Modern Sales Management: Driving Performance in a Connected World by Renie MacClay

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11

Social Media Marketing for Sales Managers

Glenn Raines

image

image

The emergence of social media and social media networking in recent years is presenting sales managers with unprecedented opportunities to lower the cost of new customer acquisitions, retention, and loyalty. Furthermore, the technical functions behind social media marketing allows peers to share relevant and valuable content so your company benefits from being referred within already established trust relationships. This chapter will provide an overview of some of the basic principles, tactics, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required