We set out to develop a resource for sales management effectiveness! I hope you find this team has done just that. I expect that for every sales leader there will be topics here that you are particularly attracted to. No need to read this book cover to cover. Grab the topics that interest you the most.

I see the world through a sales lens. There are two types of company employees: those who generate revenue and those who support revenue generation. Sales and sales management are clearly the revenue-generating function of the company. On the following page is the Selling System from World Class Selling: New Sales Competencies; it illustrates ...

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