The Art of Fashion Illustration

Job: 10-42056 Title: RP - Art of Fashion Illustration

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London, England

Masha 3arpushina works from home at a desk with ¹heaps of material all around itº in a

corner of her living room dedicated to her work. A scene she says is not a pretty sight, but

functional. It is here that she starts sketching. If she is creating work for a client, she will send

the sketch for approval and once it is approved, she will redraw that same image by tracing the

outlines of the image onto a better quality paper using a light box, and then add more details

and make any small corrections. All corrections happen at the sketch stage, and once it is Ånal

she will scan the image, clean it up digitally, and send it to the client.

PERSISTENCE IS KEY TO

SUCCESS: MASHA KARPUSHINA

Have a dream. Find the steps to get

to that dream and make it happen.

I think this pretty much sums up

the way I try to lead my life now.

London’s Masha 3arpushina proves that opportunity comes in many forms. Her Årst

illustration job was for Duncan McNamara at East London’s streetwear fashion brand,

Illustrated People. The job with Duncan started by coincidence. ¹At the time, I was

working for a trendy French–Brazilian-owned club called Favela Chic in Shoreditch.

For their Årst New Aear’s Eve party they wanted an extravagant invitation printed

on a pair of knickers,º recalls 3arpushina. ¹In Brazil, it’s considered good luck for

the year to wear a new pair of underwear on New Aear’s Eve.º She worked with

McNamara on the invitation, and he oٺered her a job. She designed her Årst T-shirts

for Illustrated People. ¹It was easy, fun, and really rewarding. There was no pressure,

and the briefs were really loose, so essentially we could draw whatever we wanted. A

dream job,º she says.

Job: 10-42056 Title: RP - Art of Fashion Illustration

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THE ART OF FASHION ILLUSTRATION | PART 1: THE EMERGING MASTERS

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LA meets Cyber Beauty

The client wanted palm trees

in the image because they

were part of the inspiration

for the collection. ¹Palm trees

for me mean Los Angeles,—

the city I have been visiting

on and oٺ for the past twenty

years. I wanted the illustra-

tion to feel surreal, abstract,

and beautiful at the same

time,º says 3arpushina.

Mashakarpushina.com.

Job: 10-42056 Title: RP - Art of Fashion Illustration

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Job: 10-42056 Title: RP - Art of Fashion Illustration

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August ¹CThis pieceE was about the world of the real and surreal, the waking state and the sleep, our dreams, and realities. I used my two-year-old son’s drawings

as part of the collage to give it some young and pure energy,º 3arpushina says. Mashakarpushina.com.

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